Traduire cette page


Lancé en 2004 à l’initiative de CARE Bangladesh, JITA, anciennement appelé « Rural Sales Program », est un réseau de distribution par des femmes en milieu rural. En 2011, danone.communities rejoint le projet pour aider à sa transformation en entreprise sociale et participer à son développement.

The project's history

1. Le contexte des populations rurales au Bangladesh Le Bangladesh est l’un des pays les plus pauvres du monde. Avec 2 dollars par jour pour vivre, 80% de sa population n’a pas accès à des produits d’hygiène basiques. Par ailleurs, bien qu’un réseau de ventes et de distribution informel existe dans les campagnes, les plus pauvres de ses habitants n’y ont pas accès, que ce soit en tant que producteurs que consommateurs. Outre cet accès limité à ...

Discover this project

The Logbook

JITA Bangladesh: the study of Linda Scott and Catherine Dolan in the Guardian

anonymous user

on the Tuesday, 9 October, 2012 - 14:40

Last month, the two researchers Linda Scott and Catherine Dolan have published an article in the Guardian, about empowering women and its social impact in local areas and communities.


Based on the examples of JITA Bangladesh and AVON Products in South Africa, the two researchers from Saïd Business School, Oxford, present the empowered woman as a major lever for local society. Indeed, CARE and Avon “bring experience and sophistication in gender matters into local situations that are largely hostile to women. Both emphasise solidarity with other females. The networks thus built are, in themselves, consequential institutions”.


Read the full article here. And discover the business case of JITA Bangladesh by Linda Scott and Catherine Dolan right here.


An interview with Saif Rashid, CEO JITA Bangladesh

anonymous user

on the Tuesday, 17 July, 2012 - 09:50

Saif Rashid is CEO at JITA Bangladesh, the 7th project of danone.communities. He kindly answered my questions about the project.
What I can already share is that the key words of the interview are quite encouraging: amazing, highest, unique, empowering, dream, big task.  
Enter JITA with Saif Rashid, you may never come back !



LS : Saif, you’re managing the project JITA in Bangladesh, supported by CARE and danone.communities. Can you tell us a few words about it?

SR : I see JITA as a striking example of an existing NGO development project transformed into a separate social business. It has been amazing for me to have the highest level of involvement and intimacy with this unique rural distribution model for last 7 years. When I started my journey with CARE’s Rural Sales Program in 2005 I knew this small project had the ability to be great through its unique model and our unbreakable spirit. It took extreme effort and dedication to establish the model and to build partnerships with different private sector companies. Finally for the first time in CARE's history a social business, our JITA, has been created through a joint venture between CARE International and Danone Communities in December, 2011 to operate and expand the rural sales program independently.

Project ID



BangladeshNew frontiers
Début 2012, le réseau JITA compte 86 hubs (petites entreprises de distribution) situés dans 18 districts du Bangladesh. Ils fournissent environ 2500 ladies.
Jita est une entreprise sociale née en 2011 du partenariat entre Care Bangladesh and danone.communities.
Danone Communities     17 boulevard Haussmann 75009 Paris, France RCS Contact UsFollow UsLegal MentionsSpeak about us !SitemapF.A.Q.