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Grameen Danone Foods Ltd

Grameen Danone Foods Ltd. (GDFL) is danone.communities’ founding project. The first in a series of social business initiatives, it grew out of a meeting between two men who realized that both of their businesses had the same goal -- fighting world poverty.

The project's history

It all began with the meeting in November 2005 between Franck Riboud, CEO of Groupe Danone, and Muhammad Yunus, founder of Grameen Bank and later winner of the 2006 Nobel Peace Prize. The two men discussed at length their ideas and their respective convictions concerning the development of poor countries and discovered that their areas of expertise were complementary. They then decided to create a joint venture called “Grameen Danone Foods”. This company took on an original project : to create a yogurt factory in Bangladesh whose ...

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Impact measures

Impact on the living standards of Shokti-Ladies

(via Google Translation) To measure its impact on poverty in Bangladesh, Grameen Danone Foods follows in particular the following indicators: * The number of pots sold Shokti + coverage area and therefore the number of children using the product regularly * The number of Shokti-eases, the number of days worked each month, and the number of pots they sell on average each day (if the additional revenue they gain from this ...

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The Logbook

The GDFL early story, told by Richard Branson : “Profit is not all that matters”

anonymous user

on the Thursday, 26 April, 2012 - 17:07

Richard Branson is an entrepreneur. His biography on Wikipedia mentions the 400 businesses he created. On Business Day, he tells the story of the beginning of Grameen Danone Foods Ltd, the first social business of danone.communities, based on the idea of Muhammad Yunus and Franck Riboud. It is very interesting to see how such an entrepreneur describes the early weeks and months of GDFL. This is why we decided to publish a large part of the article. (Find the original article here).

 

"SCREW it, let’s do it," is my mantra. When you are throwing out the rule book and starting afresh — particularly if you’re focused on doing social and environmental good, and not just on profits — sometimes you just have to leap. One successful business that took this approach is Grameen Danone, a joint venture between Danone, the international health and nutrition company, and Grameen Bank, a micro-finance and community development organisation based in Bangladesh.

 

In October 2005, Muhammad Yunus, the founder of Grameen Bank and a creator of the concept of micro-credit, was invited to meet with Franck Riboud, the CEO of Danone, along with seven other high-level officers at the company. Yunus was not told what the agenda would be, but he hoped this leading entrepreneur might want to help with the goal of eradicating poverty, which Grameen Bank was working to accomplish by lending small sums of money to small enterprises and to individuals, to help people launch businesses and otherwise improve their situations.

 

Matthieu Dardaillon

Grameen Danone is looking for a 'Milk Strategic Sourcing VIE'

Matthieu Dardaillon

on the Tuesday, 17 April, 2012 - 13:35

 

Grameen Danone is a social business that started in 2007. The objectives of GRAMEEN DANONE are to bring health through nutrition to many children as possible, and to have a positive social impact on poor local communities by creating employment, income and skills. Grameen Danone produces and distribues fortified yoghurt in Bangladesh.

 

Grameen Danone is looking for a VIE (Volontariat International en Entreprise) for 12 months (01/07/2012 - 01/07/2013), based in Bogra/Dhaka, Bangladesh. We are looking for someone with an engineer profile, with a special interest in social business

 

 

Job description :

Matthieu Dardaillon

Planète d’Entrepreneurs, visiting Bangladesh, published an article on Grameen Danone

Matthieu Dardaillon

on the Monday, 20 February, 2012 - 11:42

Visiting Bangladesh in January 2012, Planète d’Entrepreneurs visited the facilities of Grameen Danone Foods Ltd. and summarized the activities of the social business in this publication. The article summarizes in a synthetic way the meeting between Yunus and Franck Riboud in 2005, the birth of the social business in 2006, the results so far and the challenges for tomorrow.

 


The association Planète d’Entrepreneurs was established in March 2009 to help social entrepreneurs develop operational tools to assess their social impact. The goal of the association is to participate in the emergence of new indicators to measure performance in order to improve and demonstrate the effectiveness of innovative economic and social models to the general public, and especially students. The association therefore seeks to democratize impact measurement tools, because they are crucial to the development and recognition of social entrepreneurship.

Project ID

Grameen Danone Foods Ltd

Grameen Danone Foods Ltd

BangladeshKids nutrition
Facts
In the Bogra region, one in four children reports eating at least one Shokti+ yogurt per week in the last three months of 2010. GDFL also benefits 370 farmers and 821 women entrepreneurs who distribute the product door to door
Story
Grameen Danone Foods Ltd. was conceived in 2006 through the commitment of Muhammad Yunus and Franck Riboud. The first plant opened its doors in 2007; a second is now being studied.

They support the project

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